Monthly Archives: August 2013

How to create a killer paint-by-numbers sales letter headline!

Your headline is the most important part of your sales letter. This is where you can grab your readers by the balls (if they have them) and convince them that the solution to their problem is ready and waiting for … Continue reading

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Why offering too much choice will destroy your bottom-line

As consumers in 2013, we’re bombarded with more choices than ever before, for practically every conceivable product. When I used to go to the supermarket for cereal, I was presented with the pleasingly simple choice between Frosties, Weetabix, Honey Nut … Continue reading

Posted in Conversion & Marketing Tips, Sales Copywriting | Leave a comment