4 ‘Must-Have’ Words For Your Website Or Sales Letter

4 Trigger Words To Use In Your Sales Letters & Website CopyHere at Red Hot Sales Letters, we do more than write rip-roaring, profit-pulling sales copy. We also pen wonderfully crafted, lead-generating website content, too!

So if you’re planning on launching a new site and need some content, then give us a shout.

We’d love to help!

But if not (and you’d rather take on the task yourself), then here are 4 ‘must-have’ trigger words that every website (or sales letter) should have…

Trigger Word #1 – FREE

Yep, it’s probably the most powerful word in the World, and you’ll find it all over the internet. And that’s because it never fails to generate leads, entice readers, and ultimately, increase sales.

It’s the #1 tactic for getting people to hand over their email address, which is absolutely crucial when trying to turn your website visitors into long-term customers.

The fact is, your visitors will rarely purchase from you immediately after seeing your offer, however good it may be. So when they disappear to “have a think about it” you’ve probably lost them forever.

UNLESS you collect their email address, that is!

Once you’ve got that, you can contact them whenever you like, and remind them of just how great your offer is, why it will improve their lives, and why they absolutely cannot live without it!

So make sure you offer something free on your website, which any visitor can pick up by doing nothing more than providing their email address!

A free report, e-book, download, newsletter subscription, 14-day trial, consultation – whatever is most relevant to you and your business.

Just make sure you do it, because I can absolutely guarantee that you’ll make more sales.

Trigger Word #2 – BUY / ORDER NOW

Ok, ‘order now’ is two words, but what the hey. I lied ;)

My point is this: you absolutely MUST have a call to action on your site, whether it’s a standard business website, or a sales letter.

It amazes me how many websites and sales pages I see that fail to include any kind of call to action. You can have the greatest copy in the World, and the most compelling offer, but if there’s no call to action, you can be sure that a lot of your readers will up and leave.

You need to specifically ‘ask’ for that sale, and make it crystal clear what your visitor needs to do.

So firstly, be sure to include a ‘buy now’, or ‘order now’ button on your site, and preferably a few of them.

Secondly (and this relates to specifically to a sales letter), make sure that the button is right next to the product image, to remind the reader exactly what they’re getting, and how valuable it is!

And thirdly, make absolutely 100% sure that your ‘buy now’ or ‘order now’ button visibly stands out on the page, which can be achieved with a strong graphic treatment.

Remember, including a call to action is CRUCIAL.

You need to tell your visitors what they need to do next, because most of the time, if you don’t ask, you don’t get!

Trigger Word #3 – NOW

Similarly, use of the word ‘now’ can be a very powerful motivator, and prevent you from losing a sale, or a sign-up.

The fact is, if one of your visitors reads all the way through your website content or sales letter, and then makes a mental note to come back later, the chances are… THEY WON’T!

One of the hardest things to achieve online is driving targeted traffic to a website, so when someone lands on your site, you need to do everything you can to close them.

And NOW is a great word for helping you do that, because it encourages them to take action immediately.

And a great way to make sure that happens is to incentivise them.

So rather than just saying “sign-up now”, “buy now” etc, make it clear that if they do so, they’ll receive more than if they take action LATER.

For example…

Sign up now (today) and we’ll send you a free e-book on…

Buy now and receive free shipping (offer ends in 3 hours), etc…

Trigger Word #4 – THANK YOU!

Ok, it’s two words again. (I’ve been terribly misleading with this one haven’t I?!)

But I’ve crow-barred this one in because it’s very important…

You see, when someone buys from you, your work has only just begun. It’s your job now to develop a positive and long-term relationship with that customer, so that they buy from you again, and again, and again.

You won’t make big money by selling one product to one customer.

You make big money by selling multiple products to multiple customers, for months and even years to come.

And the first step along that road is to thank your customer for ordering.

It’s courteous. It’s the right thing to do. They’ll appreciate the sentiment.

And your relationship begins!

So that’s 4 very important trigger words for you, and I’d encourage you to include them in either your website copy or sales letters (whichever is most relevant). If you do, you will generate more leads, sell more products, and put more money in your pocket!

Nick Cobb – Sales Letter Copywriter

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We Go Together Like…

nCopywriting and design go together like...Here at Red Hot Sales Letters, we understand the power and importance of high quality copy in the digital age.

When there’s no slick salesman around to actively sell your product, it’s the words that do the talking.

Yep, it’s the words you use that will determine whether or not the reader chooses to click on the order button and buy from you. And only with the right choice (and usage) of those words, will you be able to cajole, coerce, and ultimately convince your prospect to hand over their money.

However, that’s not to say that we don’t appreciate just how crucial a role DESIGN plays in the sales process.

Oh no, we do.

We really do.

In fact is, when it comes to generating healthy profits online, quality copywriting and design go together like rama lama lama ke ding a de dinga a dong, according to Danny and Sandy, anyway.

Nope, we have no idea what it means either.

But the point is this…

Great copy + great design = great conversions.

The fact is, you can’t have one without the other if you want to appear professional, credible and trustworthy, which are all absolutely crucial to your chances of making sales.

You see, it’s not just the copy that’s important, but the image you portray, too.

You need to present yourself and your business in the best possible light if you’re to convince your visitors that your product is the solution to their problem.

So it’s absolutely imperative that your sales letter looks professional and stylish, and complements the copy on the page.

Even if you’re a one-man band working out of the spare bedroom of your parents’ house, if you have a beautifully designed and well-crafted sales page, coupled with compelling copy, it certainly won’t seem that way to your prospects.

And that’s crucial.

If you can present the right image, you’ll stand a far better chance of turning visitors into customers.

“But won’t that cost a whole heap of money?”, I hear you say…

No, it won’t.

You see, if you know where to look, high-quality design doesn’t need to cost you the earth.

In fact, at Red Hot Sales Letters, you can get profit-pulling sales copywriting AND eye-popping web design all under one roof!

And here are just a few examples:


So if you’re looking to simplify the sales process, and get your copy and design taken care of at the same time – by a team of professionals who know what it takes to market products effectively – then why not give us a shout.

We’d be more than happy to help!

Nick Cobb – Sales Letter Writer

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5 Tips For Keeping Prospects On Your Sales Letters

5 tips for keeping people on your sales lettersRegardless of what you’re trying to sell, driving targeted traffic towards your sales letter is one of the toughest tasks any online marketer faces. So when you do manage to do it, it’s absolutely imperative that you keep them there!

And this isn’t always easy…

After all, the attention span of the average customer is getting shorter and shorter by the day, with more and more sites constantly vying for our attention, and our custom!

So as soon as your page loads up, you need to do whatever it takes to keep your prospect reading (or watching, in the case of a video sales letter), and avoid anything that might potentially put them off, and compel them to leave…

To help you keep as many of your visitors on your site as possible, here are five things to bear in mind when constructing your sales letters

#1 – Think Of A Powerful Headline

The first thing that any visitor will see when they land on your sales letter is the headline, and it’s absolutely vital that you get this right, because you only have a few seconds to grab their attention. As a result, it needs to be intriguing, shocking, funny, mysterious, or controversial. Basically, whatever it takes to keep them reading (without being misleading, of course). And it MUST include your product’s principal benefit, too. Get the headline wrong, and a huge percentage of your visitors will click away from the page immediately, and a huge amount of the time, effort and money you spent driving traffic towards it will be lost.

#2 – Don’t Neglect The Importance Of Design

As a sales letter writer, I believe that good quality, highly persuasive and benefits-driven copy is absolutely crucial to your chances of making sales. But that doesn’t mean you should blow all of your budget on a professional sales letter writer, and neglect the design of the sales page! Indeed, first impressions are crucial in business, and a good-quality, attractive design will present your product (and your business) in a positive light, and give you the professional image you need. Once the prospect has decided that your site is professional looking and credible, they’ll be more likely to remain on your site, and your copy will do the rest!

#3 – Use Bullet Points

If you’ve ever read a long-form sales letter, the chances are you didn’t read the whole thing! Instead, you probably skim-read the copy, and your attention would have been drawn towards things that caught your eye as you went down – like bullet points, for example. And that’s exactly why they’re so important. Bullet points are easy to read, and any information contained within them is a lot easier to take in than paragraphs and paragraphs of text. Consequently, bullet points are the perfect place to list the main benefits of your product, and keep people interested.

#4 – Use Sub-Headers

Like bullet points, sub-headers are great for drawing skim-readers back into your sales copy. Without them, your sales letter would be nothing but long, intimidating passages of unbroken text, which can be very off-putting. Sub-headers not only help to break up the copy and make it more visually appealing, but they’re also great for engaging your readers with questions, such as “So what did he do next?”, So how did I earn £5,000 in just 14 days?”, or “How did I burn off 12 lbs of fat in 2 weeks?”, which will inevitably keep people reading further down the page…

#5 – Proofread For Spelling Mistakes & Typos

Good spelling helps to establish credibility, while conversely, bad spelling is synonymous with phishing websites and spam emails. So if you’re going to succeed in selling anything online, it’s absolutely vital that you get the basics right. Of course, we all spell things wrong from time to time and make mistakes, but there are no excuses for failing to correct those mistakes. Imagine if you landed on a website or sales letter that was littered with spelling mistakes. Would you be impressed? Would you be willing to spend your money with them? Or would you click away, and look elsewhere? I think it would be the latter, right?

So there you go…

There are 5 things to bear in mind when writing your own website material or sales copy. And of course, if you’re not a copywriter yourself, then feel free to contact us here at Red Hot Sales Letters, and we’ll take care of it for you!

Nick Cobb – Direct Response Copywriter

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The Importance Of A Good Story

Sales copywriting and the importance of a good story!If you’re currently looking to sell a product on or offline, it’s absolutely vital that you’re able to build rapport with your reader, and one of the very best ways of achieving this is to include a relevant back story within your sales letters.

And why is that?

Well, to put it plainly, stories sell products!

The fact is, people love to read a story, because it’s personal and real.

And that’s the crucial point.

You see, we’re NOT talking about making something up here!

No. Bad reader, for even thinking that. Smack on head.

What we ARE talking about is using your own personal story to create a connection with your prospects, in order to build affinity – a proven technique that works incredibly well in sales copy.

In fact, incorporating a personal story into a sales pitch has been used successfully for hundreds of years, because it’s been proven to capture people’s attention, fire their imagination, and encourage them to keep reading, which is absolutely vital to anyone’s chances of selling anything via the written word!

Furthermore, the inclusion of a personal back story helps to foster credibility and trust, which are absolutely massive determining factors in whether someone buys from you, or clicks away from the page.

The reader needs to know that you’re a real person, that you are honest, and that the product or service you’re selling does exactly what you claim. If you can convince them of that, then you’ll have their trust, and they’ll be far more likely to buy from you.

So how exactly should you do this?

Well, any effective back story will make it clear that the product owner was once in the prospect’s situation too, facing exactly the same problems.

This builds affinity, and an emotional attachment.

They will then go onto explain how their product or service fixed that problem, and how it can fix the reader’s too.

This builds credibility.

And this isn’t hard to do…

After all, the chances are high that if you’ve created a product or service yourself, you’ve done so in an attempt to solve a problem that YOU faced.

To give you an example, many muscle building programmes are developed by people with insecurities about their physique, and the product in question is the result of their efforts to change that.

For example, they may have been skinny, and very self-conscious about it.

They may have been unsuccessful with the opposite sex, and started working out in the hope that a more masculine, muscular body would make them more attractive to women.

They may have been bullied as a youngster, and became determined to ensure that something like that would never happen again.

Whatever the reason for it, their story will resonate with thousands, and perhaps even millions of other young men who faced similar problems.

Those readers will subsequently have a natural connection with the product owner, and will understand exactly what they’ve been through.

This is their back story, and it’s incredibly powerful.

As a result, when we’re given products to sell for our clients, one of the first things we do is try to find out more about what led to the product being created. We look for a relevant back story, that will help to foster an emotional connection between the product owner and the prospect, engender trust, and build credibility.

Because if we’re able to do that, conversions WILL be higher.

So if you choose to tackle your own sales copywriting, be sure to follow these two crucial pointers:

#1 – Reveal how you were once in the reader’s shoes, searching for a solution to the very same problem that they face.

#2 – Tell the reader how YOUR product or service solved that problem, and reveal how it will solve theirs too.

If you can do that, then you’ll have no problem creating a strong emotional connection between yourself and the reader, foster trust and build credibility, which will make it far more likely that they’ll click on the order button, and buy from you.

Nick Cobb – Sales Letter Copywriter

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4 Simple Ways To Improve Your Email Marketing Open Rates

How to improve your email open rates...As a marketing copywriter myself, it hasn’t escaped my attention that email marketing has become more and more difficult these days. The fact is, with so many companies vying for everyone’s attention through their inbox, getting YOURS to stand out from the crowd requires more thought than ever before.

But never fear my friend, because if you know what you’re doing, you can achieve a very high open rate for every email campaign you launch.

And the key to doing this lies in your SUBJECT LINE…

This is the most important part of any email, and it’s the place where big profits are made and lost.

Take little ol’ me, for example…

Every morning, I open up my hotmail account and delete all the emails that look like spam, or simply don’t grab my attention.

However, if there’s one that I like the look of, I open it up and read it.

And that’s what everyone else does, too.

So for your email to survive the dreaded early morning cull, you need to make sure that your subject line is engaging, shocking, controversial, intriguing, amusing… heck, anything that prevents your recipient from deleting it, and instead open it up!

So, how should you approach this task to make sure that YOUR email is the one that gets read?

1. Make It Personal

A great way to encourage people to open an email from a stranger is to personalise it, by using their name at the beginning of the subject line. You can collect names by building an opt-in list, and any auto-responder service will allow you to automatically add each name to the front of your subject lines. Personalising the subject line is a proven method for increasing open rates.

2. Use Numbers

For some reason, people love numbers! So including them in subject lines always seems to increase open rates. If you have a weight loss product, for example, subject lines like “9 simple ways to burn off fat”, or “7 high-fat foods to avoid at all costs” would almost guarantee a higher than average response rate.

3. Keep It Concise

In order to grab people’s attention and encourage them to click on your email, it’s important to keep the subject line crisp and concise; ideally, no more than 40 characters. Firstly, you only have a second or two to pique their interest, and secondly, most emails are truncated beyond this point, so by having one that’s too long, you risk losing some of your message, therefore reducing its effectiveness.

4. Include Your Major Benefit

The best way to encourage someone to open your email is to offer them a big, fat benefit in return! So whatever product or service you’re marketing, including the main benefit in your subject line is an absolute necessity. So, include the main benefit, personalise it, include a number and keep it concise, and I can pretty much guarantee that your open rates will sky-rocket!

But before we go, there’s one other thing that you need to bear in mind: the spam filters.

Email providers are quick to flag up any spam these days, so marketing emails that contain words such as “make money”, “opportunity” or “free”, for example, are instantly consigned to the junk folder, where many of your potential customers might not see them.

To guard against this and give your email the best possible chance of getting through, consider using a service such as e-filtrate.com.

Simply submit your email content, and this handy tool will immediately flag up any problematic words, which you can them remove and replace.

So then, there you go!

Keep those points in mind when you come to send out your next promotional email, and I promise you that your open rate – and hopefully, your profits – will increase!

Nick Cobb – Sales Letter Copywriter

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What Is A Copywriter?

If you’ve ever wondered what a “copywriter” is, and how they earn their corn, then take a look at this. Many thanks to Tom Albrighton at ABC Copywriting for this superb infographic!

Nick Cobb – Freelance Copywriter

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What To Look For In A Sales Letter Copywriter

What to look for when hiring a sales letter copywriterHey there, and thanks for visiting Red Hot Sales Letters!

I imagine you’ve landed on this page because you’re looking for a direct response copywriter to turn your latest product into a nice little profit-puller, right?

Well, I can assure you that Red Hot Sales Letters is the place to be!

But should you choose to go elsewhere for any reason, then we’d still like to help you out, by making sure that you select a sales copywriter who WILL be able to produce an order-grabbing sales letter for you, and not the copywriting equivalent of a dog’s dinner!

So here are a few useful tips for you, to ensure that you select a first-class sales letter copywriter who will be able to benefit you and your business for many years to come.

#1 – Read Their Website Thoroughly

When you’re looking for a direct response copywriter online (or any service provider in fact), you need to be confident that they’ve got what it takes. Unfortunately, anyone can create a simple website and set themselves up as a copywriter, but it doesn’t necessarily mean that they’re any good at it!

In fact, did you know that anyone can call themselves an accountant, too? Yep, it’s not a protected title, and technically you don’t need any qualifications at all! Surprising, right?

So if someone calls themselves a copywriter, and has a fancy little website to boot, you shouldn’t simply accept that as enough evidence to give them the job. Instead, have a good root around their website, and find out what their experience level is, and what they’ve done in the past.

After all, if you were hiring a builder or a plumber, you’d want to check that they were fully qualified to handle the task before you employed them, right?

#2 – Request Sales Letter Samples

Some direct response copywriting firms (including us) don’t always have portfolios on their website, because they constantly need updating, which can be become time-consuming and very expensive (especially if you have to hire a web designer each time you want to add new samples!).

However, ANY copywriter or copywriting company should be willing to send you samples of their work so that you can judge the quality and style for yourself. Never commission a copywriter to write a sales letter without checking some of their samples first.

Also, another tip is to ask for the original Word file. It’s very easy for a “newbie” salesletter copywriter to send you a link to a sales letter that they didn’t actually write. However, if they can send you the original file, that’s all the proof you need that the copy is theirs!

#3 – Check For Happy Customers!

Of course, any sales letter writer worth his salt will have a multitude of happy customers, and they should have a testimonials page to prove it. So take a look at the type of clients that they work for, and the kinds of projects they take on. This should give you a good idea as to whether they’re qualified, and capable of handling yours.

To give you an example of what I mean by this, if you’re in the weight loss niche and you notice that a particular copywriter has worked with a number of people in that niche, and on a regular basis, you can bet your bottom dollar that their copy converts, because if it didn’t, those clients simply wouldn’t come back.

Also, if a copywriter hasn’t got a testimonials page, you can be pretty sure that they haven’t had many clients, because the first thing any successful copywriter will do is seek out their clients for feedback, and pop it up on their website!

No testimonials essentially means no customers, and therefore no experience.

#4 – Discuss The Project With Your Copywriter

In order to get the best result for you, the sales copywriter you select will need to know as much as possible about your product, your business, and your market. It’s absolutely crucial to the end result.

So be sure to discuss your project fully with them, and be prepared for lots of questions.

Some copywriters will send you a client questionnaire (we do) or they will simply ask you for the necessary information via email. Whatever method they use, just remember that the more information you provide, the better the end result will be. If a copywriter fails to ask any questions, you really need to ask yourself why…

#5 – Don’t Place Price Over Quality & Experience

Naturally, price will always be a big deciding factor when choosing a sales letter writer. But always bear in mind that the best sales copywriters will invariably cost more than the average ones, so you need to weigh up quality AND price when making your decision.

Of course, the reason some copywriters are able to charge higher rates than others is because they have a history of success over a long period of time. Cheaper copywriters, on the other hand, aren’t able to provide as much proof, and so aren’t able to demand high fees.

Therefore, if you’re working to a tight budget, you need to weigh up the points I mentioned above with the price quoted, and work out who’s likely to be able to do the best possible job for you, at a price you can afford!

So there you go…

If you do decide to go elsewhere, then I hope we’ve at least given you some handy pointers to bear in mind for when you come to select someone else.

Good Luck!

Nick Cobb – Direct Response Copywriter

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How Long Should Your Sales Letter Be?

How Long Should Your Sales Letter Be?Being a sales letter copywriter myself, I’m often asked what the ideal length of a sales letter is.

And my answer is always the same…

It depends!

And although that might seem like a pretty annoying answer, it’s true!

So let me go into a little more detail for you, to explain exactly what I mean, so that you can then work out how much copy YOUR product might need…

Basically, the length of any sales copy depends on 4 factors; what the product is, the purpose of the copy, the price of the product in question, and how “unusual” that product is.

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Effective Sales Copywriting Without The Hard Sell

Effective Sales Copywriting Without The Hard SellIn today’s world, commercialism is king, and it’s getting pretty annoying!

Think about it…

If you were to venture into town today, I bet you couldn’t walk two yards without seeing some kind of advertisement staring back at you.

Am I right?

And you’re not safe at home either…

As soon as you turn on the TV, you’re bombarded by an endless stream of adverts for products and services that you don’t particularly need or want.

And it’s the same when you switch on your laptop or PC too. Everywhere you go, and whatever you do these days, there will somebody trying to sell you something!

And this constant barrage of daily sales messages has had a profound effect on the way we now react to it.

In short, we’ve had enough. We don’t want to be “sold to” anymore.

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