Category Archives: Sales Copywriting

How to instantly boost conversions with better bullet point copy

Let me get straight to the point… If you’re an online marketer selling products and services online, then it’s safe to say that you already know the value of benefits-driven sales copy. But my question to you is this… Are … Continue reading

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How to create a killer paint-by-numbers sales letter headline!

Your headline is the most important part of your sales letter. This is where you can grab your readers by the balls (if they have them) and convince them that the solution to their problem is ready and waiting for … Continue reading

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Why offering too much choice will destroy your bottom-line

As consumers in 2013, we’re bombarded with more choices than ever before, for practically every conceivable product. When I used to go to the supermarket for cereal, I was presented with the pleasingly simple choice between Frosties, Weetabix, Honey Nut … Continue reading

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How to write great sales letter headlines…

As a direct response copywriter myself, I read A LOT of sales copy, and as a result, a great many headlines. And there are two things that the great sales letter headlines always have in common… 1. Clarity 2. Benefits … Continue reading

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Why Sales Letter Templates Don’t Work

I recently received an enquiry from a potential client asking me to give him a price for a sales letter in the IM niche. After a series of fact-finding emails, I provided him with a very competitive quote. Two days … Continue reading

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A Concentration Tip For Copywriters!

As a direct response copywriter, I often find myself with pressing deadlines to meet, and as a result, I frequently end up having to work on a Saturday or Sunday afternoon. “Uughh, it’s so unfair”, as Kevin the Teenager used … Continue reading

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Why Your Business NEEDS A Web Presence

A couple of nights ago, I met up for a cool, sharp Harp with an old friend of mine, Rob, and during the course of the evening the conversation turned towards business. Rob (who now works for an architectural design … Continue reading

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FEAR! Every Sales Letter’s Best Friend!

If you’re looking for a tried and tested way to boost conversions (without rewriting your entire sales letter!), then have you considered adding a little bit of fear? Now, I’m not talking about scaring your prospects here… I’m talking about … Continue reading

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Meet Dave & Sue…

I wrote a video script for The Online Marketing College earlier this year, and the video has just gone live. And if I do say so myself, it’s really rather good Take a look… Nick Cobb – Video Sales Letter … Continue reading

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4 ‘Must-Have’ Words For Your Website Or Sales Letter

Here at Red Hot Sales Letters, we do more than write rip-roaring, profit-pulling sales copy. We also pen wonderfully crafted, lead-generating website content, too! So if you’re planning on launching a new site and need some content, then give us … Continue reading

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