When there’s no slick salesman around to actively sell your product, it’s the words that do the talking.
Yep, it’s the words you use that will determine whether or not the reader chooses to click on the order button and buy from you. And only with the right choice (and usage) of those words, will you be able to cajole, coerce, and ultimately convince your prospect to hand over their money.
However, that’s not to say that we don’t appreciate just how crucial a role DESIGN plays in the sales process.
Oh no, we do.
We really do.
In fact is, when it comes to generating healthy profits online, quality copywriting and design go together like rama lama lama ke ding a de dinga a dong, according to Danny and Sandy, anyway.
Nope, we have no idea what it means either.
But the point is this…
Great copy + great design = great conversions.
The fact is, you can’t have one without the other if you want to appear professional, credible and trustworthy, which are all absolutely crucial to your chances of making sales.
You see, it’s not just the copy that’s important, but the image you portray, too.
You need to present yourself and your business in the best possible light if you’re to convince your visitors that your product is the solution to their problem.
So it’s absolutely imperative that your sales letter looks professional and stylish, and complements the copy on the page.
Even if you’re a one-man band working out of the spare bedroom of your parents’ house, if you have a beautifully designed and well-crafted sales page, coupled with compelling copy, it certainly won’t seem that way to your prospects.
And that’s crucial.
If you can present the right image, you’ll stand a far better chance of turning visitors into customers.
“But won’t that cost a whole heap of money?”, I hear you say…
No, it won’t.
You see, if you know where to look, high-quality design doesn’t need to cost you the earth.
In fact, at Red Hot Sales Letters, you can get profit-pulling sales copywriting AND eye-popping web design all under one roof!
And here are just a few examples:
So if you’re looking to simplify the sales process, and get your copy and design taken care of at the same time – by a team of professionals who know what it takes to market products effectively – then why not give us a shout.
We’d be more than happy to help!
Nick Cobb – Sales Letter Writer