I imagine you’ve landed on this page because you’re looking for a direct response copywriter to turn your latest product into a nice little profit-puller, right?
Well, I can assure you that Red Hot Sales Letters is the place to be!
But should you choose to go elsewhere for any reason, then we’d still like to help you out, by making sure that you select a sales copywriter who WILL be able to produce an order-grabbing sales letter for you, and not the copywriting equivalent of a dog’s dinner!
So here are a few useful tips for you, to ensure that you select a first-class sales letter copywriter who will be able to benefit you and your business for many years to come.
#1 – Read Their Website Thoroughly
When you’re looking for a direct response copywriter online (or any service provider in fact), you need to be confident that they’ve got what it takes. Unfortunately, anyone can create a simple website and set themselves up as a copywriter, but it doesn’t necessarily mean that they’re any good at it!
In fact, did you know that anyone can call themselves an accountant, too? Yep, it’s not a protected title, and technically you don’t need any qualifications at all! Surprising, right?
So if someone calls themselves a copywriter, and has a fancy little website to boot, you shouldn’t simply accept that as enough evidence to give them the job. Instead, have a good root around their website, and find out what their experience level is, and what they’ve done in the past.
After all, if you were hiring a builder or a plumber, you’d want to check that they were fully qualified to handle the task before you employed them, right?
#2 – Request Sales Letter Samples
Some direct response copywriting firms (including us) don’t always have portfolios on their website, because they constantly need updating, which can be become time-consuming and very expensive (especially if you have to hire a web designer each time you want to add new samples!).
However, ANY copywriter or copywriting company should be willing to send you samples of their work so that you can judge the quality and style for yourself. Never commission a copywriter to write a sales letter without checking some of their samples first.
Also, another tip is to ask for the original Word file. It’s very easy for a “newbie” salesletter copywriter to send you a link to a sales letter that they didn’t actually write. However, if they can send you the original file, that’s all the proof you need that the copy is theirs!
#3 – Check For Happy Customers!
Of course, any sales letter writer worth his salt will have a multitude of happy customers, and they should have a testimonials page to prove it. So take a look at the type of clients that they work for, and the kinds of projects they take on. This should give you a good idea as to whether they’re qualified, and capable of handling yours.
To give you an example of what I mean by this, if you’re in the weight loss niche and you notice that a particular copywriter has worked with a number of people in that niche, and on a regular basis, you can bet your bottom dollar that their copy converts, because if it didn’t, those clients simply wouldn’t come back.
Also, if a copywriter hasn’t got a testimonials page, you can be pretty sure that they haven’t had many clients, because the first thing any successful copywriter will do is seek out their clients for feedback, and pop it up on their website!
No testimonials essentially means no customers, and therefore no experience.
#4 – Discuss The Project With Your Copywriter
In order to get the best result for you, the sales copywriter you select will need to know as much as possible about your product, your business, and your market. It’s absolutely crucial to the end result.
So be sure to discuss your project fully with them, and be prepared for lots of questions.
Some copywriters will send you a client questionnaire (we do) or they will simply ask you for the necessary information via email. Whatever method they use, just remember that the more information you provide, the better the end result will be. If a copywriter fails to ask any questions, you really need to ask yourself why…
#5 – Don’t Place Price Over Quality & Experience
Naturally, price will always be a big deciding factor when choosing a sales letter writer. But always bear in mind that the best sales copywriters will invariably cost more than the average ones, so you need to weigh up quality AND price when making your decision.
Of course, the reason some copywriters are able to charge higher rates than others is because they have a history of success over a long period of time. Cheaper copywriters, on the other hand, aren’t able to provide as much proof, and so aren’t able to demand high fees.
Therefore, if you’re working to a tight budget, you need to weigh up the points I mentioned above with the price quoted, and work out who’s likely to be able to do the best possible job for you, at a price you can afford!
So there you go…
If you do decide to go elsewhere, then I hope we’ve at least given you some handy pointers to bear in mind for when you come to select someone else.
Nick Cobb – Direct Response Copywriter